Vacancy Media & Marketing Manager

Ad type: jobs
Company: Outward Bound Costa Rica
City: San Ramon de Tres Rios, Costa Rica
Workplace street: San Ramon de Tres Rios, Costa Rica
Category: Marketing
Work schedule: Full Time
Posted: 18 Aug 2019
Requirements for the applicant
Education: 4-Year Degree Required
Work experience: Professional
Job description

Founded in 1994, Outward Bound Costa Rica offers a range of experiential education programs to high school, college students and adults that promise challenging physical activities across Costa Rica and Panama with a focus on personal development, leadership, and cultural immersion.


The Communications Office is a small, collaborative team responsible for all communications, sales, marketing and customer service tasks organization-wide. Staffers are charged with increasing course participation across all target audiences and ensuring excellent customer service communication to prospective students and families, to families of students currently on course, to alumni and partners.



JOB DESCRIPTION


The Media & Marketing Manager plays a crucial role in the Communications Office and is responsible for successfully marketing Outward Bound Costa Rica and its programs internationally through various social media outreach methods, maintaining and updating the OBCR website, researching 3rd party sites for collaboration, updating all course pictures and descriptions, creating new content on all social media channels and maintaining our relationship with local and international media centers of influence.


This role focuses on extensive external communication and essential digital aptitude. Candidates must have excellent written and verbal English skills, be conversant in Spanish, have strong attention to detail, and proven success in marketing, social media content and writing. 


This position requires relocating to Costa Rica and committing to a 24-month contract. Desired start date is September 1, 2019 or sooner.


The Media & Marketing Manager reports directly to the Director of Marketing & Communications. Hours are 9am to 5pm, some compensated on-call weekends during high season from June to August and limited travel.



RESPONSIBILITIES OF THE MEDIA & MARKETING MANAGER

  • Develop and lead strategies for online marketing and advertising including Google Adwords, third-party referral sites, Facebook ads, and more
  • Boost website visits by tracking Google Analytics and leading Search Engine Optimization efforts
  • Update website as needed using Wordpress and beginner HTML coding as needed
  • Serve as primary copywriter for communications materials
  • Develop targeted marketing and outreach newsletters and e-blasts to new and existing audiences to maximize program participation
  • Design materials for print and web as needed


  • SOCIAL MEDIA

  • Manage Outward Bound Costa Rica’s social networking efforts including Facebook, Twitter, Instagram, YouTube, Pinterest, etc., and serve as the organization’s “voice” across these platforms
  • Proactively liaise with students and outdoor field staff to obtain photos, videos, and content for social media
  • Develop and maintain editorial calendar for the Outward Bound Costa Rica blog. Research and write articles and assign posts to interns and fellow staff as needed
  • Skilled in photography and owns photography equipment to take student headshots and group photos outside our office. Additionally, one to two times a year, take photos on course to restock our photo database with new content.


  • PUBLIC RELATIONS

  • Develop and lead public relations strategies to generate widespread brand awareness and boost enrollment. 
  • Draft and distribute press releases for Outward Bound Costa Rica students to garner coverage in local media outlets.
  • Maintain alumni ambassador database and develop strategies to encourage increased, long-term communication with Outward Bound Costa Rica.


  • PROFESSIONAL QUALITIES

  • 2+ years professional experience in marketing with responsibility for social media, recruitment outreach/engagement, public relations communications, Google analytics and design
  • Experience managing people
  • Proven customer service and administration skills
  • Bachelor’s degree in marketing, communications, or related field
  • Strong organization and project management skills
  • Proven experience managing multiple social media platforms and ability to generate innovative ideas to expand online presence
  • Motivated to initiate and lead projects
  • Creative and professional writing skills
  • Design skills
  • Conversant in Spanish
  • Proficient in Microsoft Office & Excel; HTML, WordPress, and Google Analytics
  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar platform
  • Experience with photo and video platforms
  • Experience with MailChimp and Salesforce or similar platforms
  • Experience with DSLR photography and videography


  • ESSENTIAL QUALITIES

  • Cultural sensitivity
  • Willingness and ability to live and work in close quarters with a small group of peopleStrong cross-cultural communication skills
  • Spanish language skills (conversational ability or above strongly preferred)
  • Personal interest in the outdoors and the mission of Outward Bound
  • Ability to multi-task and stay focused despite regular interruption
  • Sense of humor
  • Tenacity about traveling and ability to create a personal connections outside of the work environment
  • Ability to manage conflict professionally
  • At least one year living, working or studying outside of your home country
  • Founded in 1994, Outward Bound Costa Rica offers a range of experiential education programs to high school, college students and adults that promise challenging physical activities across Costa Rica and Panama with a focus on personal…

    Read lessReport this listing

    How To Apply

    commdirector@outwardboundcr.orghttp://www.outwardboundcostarica.org

    Submit cover letter, resume, and samples of your photo and additional work to Brynna Rao, Director of Marketing & Communications, at commdirector@outwardboundcr.org. Specify “Media & Marketing Manager” in the subject line. Be sure to include details on your availability, both for interviews and ultimate start date. Visit our website to learn more about OBCR at: www.OutwardBoundCostaRica.org

    No phone calls please.

    Applications are due as soon as possible for immediate review, but no later than July 31, 2019.

    Submit cover letter, resume, and samples of your photo and additional work to Brynna Rao, Director of Marketing & Communications, at commdirector@outwardboundcr.org. Specify…

    Contact Information
    Choose a CV to send
    Attach
    File format: docx, doc, rtf, odt, pdf (2 MB maximum)
    You do not have an account, please, register.
    + Cover Letter
    I agree to the owner of the trud.ua website and the company that posted the vacancy to process my personal data in accordance with the Law of Ukraine “On Protection of Personal Data” (more details)
    About an employer
    Since 1994, Outward Bound Costa Rica has offered outdoor adventure courses to high school, university students and adults to Costa Rica and Panama. Our mission is to facilitate personal growth and ... read more
    Neighborworks Blackstone River Valley WOONSOCKET, RI
    Neighborworks Blackstone River Valley Woonsocket, RI