Vacancy Web and New Media Specialist

Ad type: jobs
Company: Girl Scout Council of the Nation's Capital
City: Washington, DC
Workplace street: Washington, DC
Category: Communications
Work schedule: Full Time
Posted: 21 Jul 2019
Requirements for the applicant
Job description

PRIMARY AREAS OF WORK:

Under general supervision, the Web and New Media Specialist is responsible for a broad range of duties related to marketing the Girl Scouts Nation’s Capital. The specialist is responsible for creating, writing, and editing content for the Council’s website, developing email marketing campaigns and creating video and online content for digital platforms. She/he will ensure that the content is current and accurate, as well as clear and audience-friendly, using the Girl Scout style guide and brand voice. The incumbent will create engaging graphics, videos, and other elements to positively position the Council to external audiences, potential and current members, and volunteers. She/he will provide analytics on website usage in order to more effectively communicate to members and potential members. She/he will work as part of the PR team and will also support the marketing specialist in production of publications, flyers, etc.


SPECIFIC DUTIES:

  • Using marketing principles, develop strategic campaigns to generate leads and retain existing Girl Scout members.
  • Maintain accurate and user-friendly website. Develop process for department input.
  • Work collaboratively with all departments to effectively communicate program content to members using web and email marketing.
  • Leverage Girl Scouts of the USA national campaign materials to enhance brand.
  • Design graphics and write copy for new web pages.
  • Photograph events and support our photography library.
  • Create multimedia content such as videos, polls, and other design elements to enhance the website and social media channels.
  • Keep abreast of trends and recommend best practice for website management and email marketing.
  • Monitor and report on site usage, digital metrics, and statistics on Council’s website and email marketing campaigns to ensure acceptable performance and user accessibility.
  • Recommend content improvements to attract more users and deepen the level of public engagement.
  • Perform other related duties as required.

  • MINIMUM QUALIFICATIONS:

  • Four-year college degree in communications, marketing, public relations or equivalent work experience required.
  • Two+ years marketing experience with ability to develop marketing strategies, creating online campaigns. Internship experience accepted.
  • Specialized experience in web content design.
  • Excellent interpersonal skills and project management.
  • Excellent verbal and written communication skills.
  • Strong editorial skills.
  • Experience in Adobe Design Suite/Creative Cloud, video editing software, HTML, content management systems, and competent in Microsoft Office.
  • Experience in working on a Mac platform.
  • Preferred knowledge in Adobe Experience Manager for website content.
  • PHYSICAL DEMANDS:

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

    While performing the duties of this job, the employee is regularly required to communicate verbally. The employee frequently is required to stand; walk; sit; use hands to finger, handle or feel; and reach with hands and arms.

    The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time.


    PRIMARY AREAS OF WORK:

    Under general supervision, the Web and New Media Specialist is responsible for a broad range of duties related to marketing the Girl Scouts Nation’s Capital. The specialist is responsible for creating, writing, and…

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